Isn’t Social Media Optimization Same as Social Media Marketing

Now, many people confuse social media optimization with social media marketing. Let me clear you out, that it’s not. Though both of them belong to a universal set of digital marketing, social media marketing is a subset of social media optimization.

What’s the Difference if they aren’t the same?

Social media marketing is just the process of posting content on different social media channels to grab the attention of your customers or potential customers.

On the other hand, Social media optimization is the whole process of analyzing what content is to be posted and what not to, checking the reach of your business, modification of content, etc.

We can say, social media marketing is a part of social media optimization.

Why is it Important?

Social media optimization, as I said before, is a process in which a business can analyze, audit, and make changes to their accounts and the content present and the content needed to be posted according to the needs of the consumers.

Not only these but there are numerous other reasons making it vital for an organization. You can always check the audience you have reached, the amount of engagement required (more or less), and many more things. You can compare the strategies of your competitors and improve yours. A huge number of leads can be generated and communicated through social media optimization. 

Do you know, every component of digital marketing is inter-related! That's amazing. Likewise, search engine optimization is related to social media optimization. As search engines like Google and Bing have started obtaining information about sites from channels like Google+ and Youtube, making your business social media-friendly can increase the business’s search ranking. 

Most manufacturers generally tend to make a big mistake while making social media advertising plans. Many don't make sufficient efforts for social media optimization. Without well optimizing the social media profiles, you can't obtain the specified outcomes or maybe construct an applicable community.

So if you want to drive traffic towards your business? Social media optimization is one of the greatest ways to do it. 

You may find it a lot of work and tricky to go through the process of social media optimization. But there are companies out there like Polosoft Technologies that provide social media services in order to make you and your business feel light and easy.