THE 3 W’s of DIGITAL MARKETING
Digital marketing or online marketing is a way to make people aware of your business or organization using the internet, mobile devices, social media, search engines, and other channels.
“You can’t sell anything if you can’t tell anything.” - Beth Comstock
Marketing has always been a link between the company and the users at the right time and right place. It's all about educating the people about your provided service and products. But everything being online, nobody gave much importance to TV ads, door-to-door marketing, etc.
Everyone will agree, when I say, the Internet is no longer a luxury, today. With the convenience of the web now in every house, people going online has not yet stopped.
In fact, the usage of the internet has increased by 9% worldwide since January 2018. And people have not only digitized for information, but also for many more things. We can say, everyone has made their lives online. For instance, online shopping, online business, etc.
WHEN DIGITAL MARKETING EMERGED!
When almost everybody got access to the internet and started taking their businesses online, DIGITAL-MARKETING emerged. In 2013, digitalization was growing steeply, but with the arrival of the COVID-19 pandemic in the year 2019, it boomed up. It provided a wide market, all across the world.
WHAT IS DIGITAL MARKETING?
Let me tell you in simple words, Digital marketing or online marketing is a way to make people aware of your business or organization using the internet, mobile devices, social media, search engines, and other channels. This also includes communication through text or multimedia messages.
We even have many famous personalities who have understood the true meaning of digital marketing and promote it in their lives. For instance, Mr. Jason Mathew, the Sr. director of Whirlpool says, “Ignoring digital marketing is like representing a business without any audience.”
We just got to know how common digital marketing is and the speed at which people are taking their business online through it.
But why? Is it so important? The answer to this question is a big fat YES.
At this stage, where people are so dependent on the internet for every little thing; the same way they are dependent on digital marketing as a way to memorize almost all brands and get more and more knowledge about the company. Digital marketing has numerous procedures related to it, the companies and firms are leveraging it to be able to get inventive and explore with an assortment of promoting strategies on a budget.
It is needed because of the following reasons:
- Economic in nature compared to other marketing methods
- Multimedia access
- Website traffic
- Engagement of influencers
- Easy adaptation
Components OF DIGITAL-MARKETING
There are several methods/processes of digital marketing. Some of the common sets of methods are:
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- PPC (Pay-Per-Click) / SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- ASO (App Store Optimization)
- Email Marketing
- CRO (Conversion Rate Optimization)
- ORM (Online Reputation Management)
- Content Marketing
- Google Analytics
- Marketing Automation
These tools along with AI are the major changes occurring since the last 2 - 3 years which are used by Polosoft Technologies to help its users see a new vision of digitization, which makes its users beneficiary and smart.
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